Hi, I’m Dano.

I consult as a service designer, facilitate groups in effective teamwork, and visualize complexity.

Languages: English & Swedish.
Based in Stockholm.

About | Consulting & Facilitation | Visualization

Making things nicer for people.

As a service designer, I use empathic, human-centric approaches to crafting experiences and driving change in organizations. My mission is to improve people’s lives by making the way we work more fulfilling, and the tools we use more straightforward.

I’ve facilitated leaders, teams, and communities to create effective, collaborative cultures and made complex work easier to see, understand and act on. My background is in UX design, where I made application interfaces for organizations in IT, insurance, retail, and education.

I also paint in my personal time, inspired by nature and the beauty of people.

Consulting Services

User Journey Mapping

Understand your customer’s end-to-end experience to uncover friction points, gaps, and untapped opportunities through qualitative user research. Perfect for aligning teams around what really matters to users & customers.

  • A clear, visual map of the current and potential customer journey

  • Prioritized list of validated user pains, gains, and opportunities for improvement

Full Service Blueprinting

Map the full service ecosystem (frontstage and backstage) to see how people, processes, and tech interact. Ideal for identifying operational bottlenecks and dependencies.

  • Detailed service blueprint showing user touchpoints, people, and systems

  • Recommendations for process and experience improvements

Service Design Consulting

A partnership to design new or improve existing services. Combines user insights, business goals, and creative problem solving. Flexible with either external or embedded support.

  • Full service design roadmap

  • Facilitated workshops and prototypes

  • Carry out project through implementation within the organization

Visualization Services

Clarify Your Strategy Visually

For leaders navigating complexity and change. Map the system, see patterns, and implement change that everyone can easily align to.

  • Team Vision Setting

  • Assumption Mapping

  • Customer Journey Mapping

Create More Memorable Events

For offsites, kickoffs, conferences, and decision-making sessions. Use real-time visuals to improve memory, shared perspective, and beautiful documentation.

  • Live Drawing for Events and Meetings

  • Visual Kickoff Murals

Build Skills in Visual Thinking

For teams who want to communicate faster and think better together. No art degree required.

  • How to Use Drawing at Work

  • “Drawing for Connection” Workshops

  • Bespoke Visual Thinking Sessions

FAQ

Frequently asked questions (and answers) about service design and process visualization.

    • Service design is a practice of improving how an organization provides service by considering the needs and emotional journey people have when interacting with that service.

    • The aim is to optimizing services in a way that improves customer* satisfaction and employee experience.

    • Common wins include reducing service bottlenecks, improving customer satisfaction, increasing cross-team collaboration, and revealing wasted effort.

    • Anytime you want to gain direct insight from people’s real experience with a service, and make improvements based on empathizing with those people, service design is the way to go.

    • Stakeholders are ideally the end-users (or customers, citizens), both frontline and backstage staff, managers, decision-makers, and policy-makers.

    • Service design thrives on diverse perspectives. Effectively anyone who would be impacted by a service or changes to that service should be included.

    • Process visualization is the practice of turning workflows, systems, and relationships into clear maps so everyone sees, understands and aligns on how things work.

    • Complex services involve many actors, systems, and steps. Visuals cut through the noise and make patterns, gaps, and opportunities easily visible and understood.

    • Service design identifies what the service should be; process visualization makes that vision tangible, understandable, and actionable.

    • Together, they are essential when implementing changes to processes, how people are organized, and the tools involved in providing the service.

    • Even a single workshop can surface critical insights; deeper transformation projects might run from a few weeks to several months.

Others Say

“Dano was fantastic in the workshop. He paid attention not only to what everyone said, but also to small details from the whole experience… it gave us space to have crucial conversations about important things, which we couldn't have captured otherwise.”

Helen Hägglund
Operational Manager,
Linnaeus University

“Dano tailor-made a visual with us on short notice for a milestone client presentation. He easily understood our situation and quickly translated our vision into a clear and memorable image that our client still talks about.

Dano is fast and nice. Definitely worth it.”

Alexis Bolonassos
Client Director & Strategist,
Augur

Let’s connect

Curious what we could explore together? Send an email and we’ll set up a discovery call to find out how we might solve your challenge.